Sacramento, California, September 7, 2025
News Summary
Five restaurants and a winery in Sacramento are now accepting Bitcoin and other cryptocurrencies as payment. This innovative shift aims to attract younger customers and reduce credit card processing costs. The initiative is spearheaded by Brookfields Restaurants, which has been a local favorite for over 40 years. By leveraging Foodtoken.net, these establishments streamline transactions and offer an appealing alternative to traditional payment methods. With growing consumer interest in digital currencies, Sacramento positions itself at the forefront of financial innovation in the dining industry.
Sacramento, California – Five restaurants and a winery in Sacramento are embracing financial innovation by accepting payments in Bitcoin and other cryptocurrencies. This shift signifies a notable trend in modern consumer payment methods, highlighting the growing acceptance of digital currencies in everyday transactions.
The decision to accept cryptocurrencies is aimed at attracting a younger customer demographic that is more inclined to use digital currencies. Brookfields Restaurants has been a staple in the Sacramento dining scene for over 40 years and is spearheading this initiative. Customers will be able to purchase a $50 gift card for Brookfields by merely scanning a QR code, simplifying the process for cryptocurrency users.
According to the co-owner of Brookfields, the restaurant has transitioned from a time when cash payments accounted for 85% of transactions in the 1980s to now where 85-87% of payments are made via credit cards. The introduction of cryptocurrency payments is seen as a strategic move to reduce the costs associated with credit card processing, which can reach annual fees of $360,000 to $400,000 for the restaurant.
Supporting Details on Cryptocurrency Adoption
Alongside Brookfields, three additional restaurant chains and a winery in Sacramento will also implement cryptocurrency payment options through Foodtoken.net, which streamlines transactions using both Bitcoin and Tether, among other cryptocurrencies. Foodtoken.net provides businesses with lower fees than traditional credit card processing, making the adoption of cryptocurrency more economically viable for restaurants.
A recent Gallup poll highlights that about 1 in 7 adults in the United States own some form of cryptocurrency, although approximately 60% of adults remain uninterested in entering the crypto market. According to Bryan Barton, CEO of Foodtoken.net, the increasing acceptance of cryptocurrency for everyday purchases is essential for enhancing its viability and mainstream adoption.
The trend toward accepting cryptocurrency is not happening in isolation. Recent legislative changes, including a new law regulating aspects of the crypto market, have been introduced to bolster confidence among potential users who may be skeptical of digital currencies. California Representative Kevin Kiley has also emphasized that this progressive move positions Sacramento as a leader in financial innovation.
Press Conference and Community Involvement
A press conference is scheduled at noon on Friday at the State Capitol’s West Lawn. During the event, the five restaurant chains will officially announce their acceptance of cryptocurrencies, providing an opportunity for attendees to sample food offerings from the participating establishments. The event will also feature speakers who will elaborate on the significance of this initiative for both the culinary and financial landscapes in Sacramento.
This acceptance of cryptocurrency payment options not only represents a shift in the financial habits of consumers but also underscores how businesses like Brookfields Restaurants are adapting to evolving payment technologies. The integration of cryptocurrencies may pave the way for further innovation in a market increasingly oriented toward digital solutions.
Background Context
The push for cryptocurrency adoption comes as businesses look for ways to cut costs and enhance customer experience. For restaurants, where profit margins can be tight, reducing payment processing fees can make a significant difference. By adopting cryptocurrency payments, businesses are also appealing to a tech-savvy customer base, which could lead to increased loyalty and patronage in the long run.
This exciting development in Sacramento reflects a nationwide trend where the integration of cryptocurrency into daily life is steadily growing, fueled by technological advancements and changing consumer preferences.
Frequently Asked Questions
What restaurants in Sacramento are accepting cryptocurrency?
Five restaurants and a winery in Sacramento are adopting cryptocurrency as a payment method, with Brookfields being one of the prominent participants.
How do customers pay with cryptocurrency at these restaurants?
Customers can purchase gift cards or pay for their meals by scanning a QR code associated with cryptocurrencies like Bitcoin and Tether.
Why are restaurants moving towards accepting cryptocurrencies?
Restaurants are adopting cryptocurrencies to reduce high credit card processing fees and attract a younger, tech-savvy customer demographic.
What are the benefits of using Foodtoken.net for cryptocurrency payments?
Foodtoken.net offers lower fees for businesses compared to traditional credit card processing, making it a financially appealing option for restaurant owners.
What indication do polls show about cryptocurrency ownership?
A Gallup poll shows that approximately 1 in 7 adults in the U.S. owns cryptocurrency, though 60% have expressed no interest in purchasing it.
Deeper Dive: News & Info About This Topic
- Fox40: Sacramento Restaurants to Accept Bitcoin and Other Cryptocurrencies
- Wikipedia: Cryptocurrency
- Spectrum News: Cryptocurrency Payment Initiatives
- Google Search: Cryptocurrency Legislation
- Sacramento Bee: Cryptocurrency Legislation Update
- Google Scholar: Cryptocurrency Adoption
- KFBK: Capitol Event Announces Cryptocurrency Adoption by Restaurants
- Encyclopedia Britannica: Bitcoin
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MISSION VIEJO STAFF WRITER The MISSION VIEJO STAFF WRITER represents the experienced team at HEREMissionViejo.com, your go-to source for actionable local news and information in Mission Viejo, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Oso Fit 5K Fun Run and Community Health Fair, Walk Against Drugs & Community Fair, and National Night Out. Our coverage extends to key organizations like the Mission Viejo Chamber of Commerce and Providence Mission Hospital Mission Viejo, plus leading businesses in retail and education that power the local economy such as The Shops at Mission Viejo, Capistrano Unified School District, and Amazon Delivery Station. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HERESanDiego.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
