California, September 3, 2025
News Summary
Q MIXERS has announced an expanded partnership with Breakthru Beverage Group in California, following RNDC’s exit from the market. This new collaboration, effective September 2, 2025, will cover 14 states and aims to enhance distribution in the largest beverage alcohol market in the U.S. Executives from both companies expressed optimism about the partnership, which seeks to cater to the growing demand for high-quality mixers. This strategic move reflects Q MIXERS’ commitment to success in California’s competitive landscape.
California
Q MIXERS has announced an expanded partnership with Breakthru Beverage Group in California, a move that follows the exit of RNDC from the California market. This partnership marks a strategic expansion of Q MIXERS’ collaboration with Breakthru into 14 states, with the transition official on September 2, 2025.
California is pivotal in the alcoholic beverage sector, being the largest beverage alcohol market in the United States. The new partnership aims to capitalize on this vast market potential as Q MIXERS continues to offer its premium mixers, which are crafted from clean ingredients and characterized by bold flavors and high carbonation.
Following the announcement, executives from both Q MIXERS and Breakthru expressed their confidence and excitement about this strategic development. As Q MIXERS seeks to enhance consumers’ and bartenders’ cocktail and mocktail experiences, Betsy Frost, Q MIXERS’ CEO, mentioned that Breakthru has consistently achieved robust results for the brand, showcasing the effectiveness of their collaborative efforts.
As a leading beverage wholesaler in the U.S., Breakthru Beverage Group operates in 16 markets and reports annual sales exceeding $8.6 billion. The organization has received recognition as a “U.S. Best Managed Company” for four consecutive years, reflecting its strong performance in the industry. Amanda Hale, Senior Vice President of Business Development at Breakthru, shared enthusiasm regarding the potential growth in California through this expanded partnership.
Q MIXERS offers a diverse portfolio, featuring products such as Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES, designed to cater to the evolving tastes of consumers preferring high-quality mixers for their beverages.
By strengthening its partnership with Breakthru, Q MIXERS aims to boost distribution growth and attain success across all channels within the California market. This initiative reflects Q MIXERS’ commitment to standing out in the premium mixer category and its readiness for long-term success in California and beyond.
Background Context
The departure of RNDC from California creates a significant opportunity for Q MIXERS and Breakthru. With RNDC no longer operating in this key market, Q MIXERS is poised to fill the gap and increase its reach within the state. This strategic partnership aligns with Q MIXERS’ ongoing disruption of the premium mixer category, enhancing its competitive position in such a significant market.
Leveraging Breakthru’s extensive network and established distribution channels will place Q MIXERS in a favorable position to maximize their market presence. Additionally, as consumer preferences evolve, Q MIXERS is committed to providing high-quality and innovative products that resonate with audiences looking for premium beverage options.
FAQ
What is the nature of the partnership between Q MIXERS and Breakthru Beverage Group?
The partnership involves an expanded collaboration between Q MIXERS and Breakthru Beverage Group in California, following RNDC’s exit from the market. This partnership will cover 14 states and aims to enhance distribution and product availability.
When is the transition of the partnership set to take place?
The transition of the partnership is officially set to occur on September 2, 2025.
What are the key products offered by Q MIXERS?
Q MIXERS offers a portfolio that includes Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES, known for their clean ingredients and high carbonation.
How does Breakthru Beverage Group contribute to the partnership?
Breakthru Beverage Group is a leading beverage wholesaler with operations in 16 markets and annual sales exceeding $8.6 billion. Their extensive distribution network will help increase Q MIXERS’ market presence in California.
Key Features
| Feature | Description |
|---|---|
| Expanded Partnership | Collaboration between Q MIXERS and Breakthru Beverage Group in California and 13 other states. |
| Transition Date | Official transition to the new partnership is on September 2, 2025. |
| Market Potential | California is the largest beverage alcohol market in the U.S. |
| Product Portfolio | Includes Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES. |
| Breakthru’s Recognition | Breakthru has been recognized as a “U.S. Best Managed Company” for four consecutive years. |
Deeper Dive: News & Info About This Topic
- Business Wire: Q MIXERS Expands Partnership with Breakthru Beverage Group
- Wikipedia: Cocktail
- BevNET: Q MIXERS Names Betsy Frost as CEO
- Google Search: Q Mixers
- Forbes: How Q MIXERS is Elevating Cocktails
- Encyclopedia Britannica: Soft Drink
Author: STAFF HERE MISSION VIEJO WRITER
MISSION VIEJO STAFF WRITER The MISSION VIEJO STAFF WRITER represents the experienced team at HEREMissionViejo.com, your go-to source for actionable local news and information in Mission Viejo, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Oso Fit 5K Fun Run and Community Health Fair, Walk Against Drugs & Community Fair, and National Night Out. Our coverage extends to key organizations like the Mission Viejo Chamber of Commerce and Providence Mission Hospital Mission Viejo, plus leading businesses in retail and education that power the local economy such as The Shops at Mission Viejo, Capistrano Unified School District, and Amazon Delivery Station. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HERESanDiego.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
