News Summary
Lee Raagas, a finance and real estate professional, plans to launch Orange County’s first Pvolve fitness studio in Newport Beach. This opening is part of a national expansion for the brand, known for its functional movement training approach, which has attracted endorsements from celebrities like Jennifer Aniston. Raagas, motivated by her health journey, aims to promote a healthier lifestyle within the community while expanding Pvolve’s reach across the United States.
Newport Beach – Lee Raagas, a finance and real estate professional, is set to open Orange County’s first Pvolve fitness studio in Newport Beach. This new venture comes as part of the brand’s ongoing national expansion, which is attracting attention for its unique approach to fitness. Currently, the Newport Beach location is still negotiating its lease.
Pvolve is a fitness studio brand notably endorsed by actress Jennifer Aniston. It specializes in functional movement training using resistance equipment, tailoring workouts for modern lifestyles. The studio brand emphasizes health, longevity, and intentional living, aligning with Newport Beach’s commitment to maintaining a healthy lifestyle.
Raagas’s journey into fitness began after she was diagnosed with a neurological disorder in 2022. In search of a suitable fitness routine, she received recommendations for Pvolve from two individuals aware of her health journey. Raagas joined the brand in 2023 and has since experienced substantial positive changes in her life, motivating her to establish a Pvolve studio where she can share these benefits with others.
Raagas’s professional background includes significant leadership roles, such as the president and CEO of Skid Row Housing Trust in Los Angeles for five years. She also led lending operations and corporate strategy at H&R Block in Irvine for 14 years. This wealth of experience is expected to contribute positively to her new venture in the health and fitness industry.
Pvolve is not limited to its expansion in Newport Beach; it is also eyeing additional locations across the United States. New studios are planned for Lincoln Park, Illinois; Barrington, Rhode Island; and Pleasantville, Kentucky. Currently, Pvolve operates in major metropolitan areas such as Los Angeles, San Diego, Phoenix, Salt Lake City, Austin, Atlanta, and Denver. This expansion is part of the brand’s Sculpt Anywhere campaign, created with Jennifer Aniston, which presents an eight-class program designed for individuals with busy schedules, emphasizing flexibility and accessibility.
The president of Pvolve, Julie Cartwright, has expressed enthusiasm for franchise partners who align with the brand’s mission offering smarter, more sustainable fitness solutions. The company’s expansion efforts aim to provide functional fitness options to varied communities across the United States, with franchise opportunities available in emerging markets including Texas, Florida, and North Carolina. These opportunities invite both single-unit and multi-unit operators to join the movement.
As the Pvolve fitness studio prepares to launch in Newport Beach, Raagas is optimistic that it will become a pivotal hub for the local community, promoting an active and healthier lifestyle. The studio is designed not just as a place for workouts, but as a space embodying the values of health and intentional living, tailored to meet the needs of the Newport Beach population.
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- Orange County Business Journal
- Wikipedia: Fitness
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- Google Search: Pvolve fitness
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- Google Scholar: Fitness franchises
