Customers enjoying the welcoming atmosphere of Pure Green, showcasing its wide range of smoothies and wellness offerings.
Pure Green, a fast-growing smoothie and wellness brand, is set to expand by opening 100 locations by 2026. The brand’s recent growth includes a 63% increase in locations within six months. With the launch of new stores each month and innovative customer engagement strategies, Pure Green aims to strengthen its presence across various states, including California and Florida, while maintaining its commitment to nutritional excellence and community involvement.
Pure Green, a rapidly growing smoothie and wellness brand, is set to open 100 locations by early 2026 amidst record sales and innovative new initiatives. The company has seen extraordinary growth, expanding its footprint from 43 to 70 locations within just six months, marking a 63% increase in unit count. To maintain this momentum, Pure Green plans to launch three to five new stores each month until the end of the year.
Originally founded in New York City in 2014, Pure Green primarily concentrated its efforts on the East Coast. However, the brand has successfully branched out to more than 25 states, with a distinct emphasis on the West Coast. In 2023, Pure Green inaugurated its first location in California, in Carlsbad, and further expanded into Seattle on June 28. The performance of the Portland location has notably marked its success in the region.
Further expansion plans include:
Additionally, franchise development is underway in several other states, including Arizona, Colorado, Connecticut, Georgia, Indiana, Massachusetts, Maryland, Michigan, North Carolina, Oklahoma, Oregon, South Carolina, Utah, Virginia, and Washington.
The current growth trajectory is deemed the strongest in Pure Green’s history, according to the company’s leadership. To stay attuned to customer preferences and improve the overall experience, Pure Green prioritizes listening to its guests and franchise partners. Key innovations include a newly launched tiered loyalty program, which offers various perks such as complimentary boosters, wellness shots, and exclusive branded merchandise.
In a move to enhance community involvement, Pure Green is exploring RoundUp technology for charitable giving through the establishment of the Pure Green Foundation, a 501(c)(3) nonprofit organization. This initiative signifies the brand’s commitment to giving back and supporting local communities.
Pure Green also emphasizes product innovation backed by expert dietitians, ensuring all menu items not only meet high nutritional standards but also taste great. Recent product launches include premium açaí bowls infused with grass-fed organic whey protein and a new Chocolate Hazelnut Bowl crafted with stone-ground hazelnuts and raw cacao.
A significant milestone occurred on National Smoothie Day, where Pure Green achieved peak single-day sales in its franchise history without discounted offers. To accompany this record achievement, the company committed to donating one meal to Feeding America for each smoothie sold, amounting to a total of 10,000 meals contributed.
To support its rapid growth, Pure Green has also made several strategic hires, including a new Director of Operations and a technology manager. These appointments are aimed at bolstering the operational infrastructure to facilitate the brand’s anticipated expansion.
Pure Green’s impressive trajectory has not gone unnoticed. The brand has been featured on the 2024 Inc. 5000 list, recognized in Entrepreneur’s 2025 Franchise 500, and included in QSR Magazine’s 40/40 List of America’s Hottest Startup Fast Casuals. This distinction underscores its significant impact on the smoothie and wellness market while hinting at a bright future ahead.
As Pure Green moves forward with its ambitious expansion plans and community-driven initiatives, it positions itself as a formidable player in the increasingly competitive wellness landscape.
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