Miami Beach, August 16, 2025
News Summary
Playboy Enterprises has officially relocated its headquarters from Los Angeles to Miami Beach, highlighting a growing trend of companies leaving California for better business environments. CEO Ben Kohn expressed concerns over California’s operational costs, promoting the move as a strategy for growth. The new office, located in the luxury Rivani building, will also feature a new Playboy Club with a restaurant. Local officials anticipate this move will stimulate the economy and create around 100 new jobs.
Playboy Enterprises Relocates Headquarters from California to Miami Beach
California – Playboy Enterprises has officially announced its relocation from Los Angeles to Miami Beach, marking a significant transition for the iconic media company. This move highlights a growing trend among major corporations abandoning California for what they perceive as more business-friendly environments in other states. Playboy’s decision comes with plans for continued growth and expansion in its new location.
Ben Kohn, the CEO of Playboy, has expressed his dissatisfaction with California’s business climate, describing it as “anti-business” and emphasizing the high operational costs associated with running a company in the state. Kohn is optimistic about the move to Miami Beach, citing its favorable business conditions and the positive experience with local officials during the relocation process.
The new headquarters will be situated in a luxury office building called Rivani, located at 1691 Michigan Ave., Miami Beach. Playboy expects to complete the transition to the new office by next year. In addition to serving as the corporate base, the location will host a new Playboy Club with a restaurant and a members-only lounge, aimed at reviving the brand’s presence in South Florida.
Economic Impacts and Developer Investment
The shift to Miami Beach has already been met with enthusiasm from local city officials, who believe it will provide a substantial boost to the area’s economic development. Over the months, city commissioners actively competed to attract Playboy to relocate, ultimately turning down other offers to ensure the company’s move to their city. The Rivani development, which will be home to Playboy, is backed by developer Robert Rivani, who has invested over $100 million into the construction of a complex that will include wellness facilities, various restaurants, and meeting spaces.
Furthermore, Playboy will develop multimedia content studios at the Miami Beach location, designed to support its creator network and licensing business. This move aligns with Kohn’s vision to establish world-class content studios for producing multimedia across different digital platforms. With the relocation, Playboy anticipates generating approximately 100 new local jobs, which could further stimulate the local economy.
Trends in Corporate Relocation
Playboy’s departure adds to an increasing trend of corporations leaving California, with notable exits including Tesla, which moved its headquarters from Palo Alto to Texas in 2021. Other companies, such as Charles Schwab and Chevron, have also announced similar relocations in search of better business conditions. This trend has raised scrutiny regarding California’s high tax rates and complex regulatory environment. The state’s highest earners face a tax rate of 13.3% on regular income and investment profits, one of the highest in the United States.
Despite these high-profile exits, California maintains its status as the world’s fourth-largest economy, continually attracting investments across various sectors. Playboy itself has a storied history in South Florida, having previously operated a Playboy Club and hotel in the region. The original Miami Playboy Club opened in May 1961, and the Playboy Plaza hotel was active on Miami Beach in the 1970s.
Company Performance
In its latest financial report, Playboy recorded a net loss of $7.7 million for the second quarter, despite experiencing a 13% increase in revenue compared to the previous year. The company’s shares closed at $1.71, reflecting a 17% increase for the year to date. The upcoming Miami headquarters is expected to be a pivotal part of Playboy’s strategy to revitalize its brand and improve performance moving forward.
Frequently Asked Questions
Why is Playboy relocating its headquarters?
Playboy is relocating due to dissatisfaction with California’s business environment, which the CEO has labeled “anti-business” and expensive.
Where will the new Playboy headquarters be located?
The new headquarters will be located in a luxury office building called Rivani at 1691 Michigan Ave., Miami Beach.
What additional plans does Playboy have in Miami Beach?
Playboy plans to open a new Playboy Club that includes a restaurant and members-only space, as well as develop multimedia content studios to support its operations.
How will this relocation affect local jobs?
The relocation is expected to create approximately 100 local jobs in Miami Beach.
What is Playboy’s current financial status?
Playboy reported a net loss of $7.7 million in the second quarter but experienced a 13% increase in revenue compared to the previous year.
Deeper Dive: News & Info About This Topic
- Los Angeles Times
- Wikipedia: Playboy Enterprises
- Union Leader
- Google Search: Playboy relocation 2025
- Miami Herald
- Google Scholar: Playboy Enterprises relocation
- Palm Beach Post
- Encyclopedia Britannica: Playboy Enterprises
- Hoodline
- Google News: Playboy to relocate global headquarters
Author: STAFF HERE MISSION VIEJO WRITER
MISSION VIEJO STAFF WRITER The MISSION VIEJO STAFF WRITER represents the experienced team at HEREMissionViejo.com, your go-to source for actionable local news and information in Mission Viejo, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Oso Fit 5K Fun Run and Community Health Fair, Walk Against Drugs & Community Fair, and National Night Out. Our coverage extends to key organizations like the Mission Viejo Chamber of Commerce and Providence Mission Hospital Mission Viejo, plus leading businesses in retail and education that power the local economy such as The Shops at Mission Viejo, Capistrano Unified School District, and Amazon Delivery Station. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HERESanDiego.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
