News Summary
Goodwill of Orange County is ushering in a new chapter with Jesse Allen as the new COO, succeeding Corrine Allen after 26 years. Jesse aims to enhance customer experiences, drive revenue growth, and expand Goodwill’s retail footprint across Orange County. With ambitious plans for growth, including doubling the retail presence by 2033 and focusing on community impact through donations, Goodwill continues its mission to empower individuals facing challenges. The future looks promising as they embark on this exciting journey.
Santa Ana Excitement: A New Era for Goodwill of Orange County
Big changes are happening at Goodwill of Orange County! Starting from April 1, Jesse Allen will step into the role of chief operating officer, taking over from Corrine Allen, who has been with the organization for an incredible 26 years. That’s right! After over two decades, Corrine is retiring, and what a legacy she leaves behind!
Meet the New COO: Jesse Allen
Jesse Allen’s appointment comes at a pivotal time for Goodwill as he steps into a leadership position aimed at driving growth and expanding their retail footprint. In his new role, Jesse will oversee a whopping 30 retail stores and donation sites scattered throughout sunny Orange County. He brings a wealth of experience, having previously served as chief administrative officer and chief real estate officer at 99 Cents Only Stores. With a resume like that, it’s no wonder everyone is buzzing about his arrival!
What’s on Jesse’s Agenda?
So what’s on the horizon for Jesse and Goodwill? He is stepping into the role with a clear vision: enhancing customer experiences, driving revenue growth, and providing transformative career opportunities. As if that wasn’t enough, he is eager to work alongside a team dedicated to making a real impact in the community. Jesse’s enthusiasm hints at some exciting developments for the organization and its patrons!
Goodwill’s Impressive Achievements
Let’s take a moment to appreciate just how far Goodwill of Orange County has come. In 2024, they reported a stunning $170.7 million in local revenue, which solidifies their status as the third-largest nonprofit in the area, according to recent research. This level of success is a testament to the hard work and dedication of the entire Goodwill team, and it shows just how essential their mission is.
Continuing the Mission
Corrine Allen often highlighted the significance of Goodwill’s mission to help people find employment — particularly those who face unique challenges. It’s not just about retail, but about giving people the tools and opportunities to succeed. Jesse Allen is committed to carrying this torch forward as he embarks on his new journey with the organization.
Growth Plans and New Locations
Speaking of journeys, Goodwill is looking towards the future with exciting transformation plans that include doubling its retail footprint by 2033. They recently opened a second retail store in Orange to keep up with the growing demand. This store, which opened on December 8, is conveniently located at 1821 N. Tustin St., replacing a former Big Lots. It’s the perfect spot to snag quality goods at prices that won’t leave your wallet crying! Store hours are from 9 a.m. to 8 p.m. Monday through Saturday, and 10 a.m. to 7 p.m. on Sundays, making it easy to get your shopping fix in.
Support for the Community
Goodwill is all about community impact, and it’s fascinating to note that they accept around 1 million donations each year. This not only helps provide affordable items during those tough economic times but also leads to an impressive 12 million pounds of goods being diverted from landfills annually. Talk about making a difference!
Conclusion
As Goodwill of Orange County ushers in this new era with Jesse Allen at the helm, there’s a palpable sense of excitement in the air. With ambitious plans, a strong community focus, and a legacy to honor, the future looks bright. So, whether you’re shopping or donating, you’re now part of a bigger story that’s making waves right in your own backyard!
Deeper Dive: News & Info About This Topic
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Additional Resources
- Orange County Business Journal: Goodwill of Orange County Appoints Jesse Allen as COO
- Google Search: Goodwill of Orange County
- OC Register: Status Update on Goodwill OC
- Google Scholar: Goodwill Orange County
- Orange County Business Journal: Goodwill of OC Renovating Corporate Office Store
- Encyclopedia Britannica: Goodwill Industries
- OC Register: Best of Orange County 2021 – Retail Best Thrift Store
- Google News: Goodwill Orange County

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MISSION VIEJO STAFF WRITER The MISSION VIEJO STAFF WRITER represents the experienced team at HEREMissionViejo.com, your go-to source for actionable local news and information in Mission Viejo, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Oso Fit 5K Fun Run and Community Health Fair, Walk Against Drugs & Community Fair, and National Night Out. Our coverage extends to key organizations like the Mission Viejo Chamber of Commerce and Providence Mission Hospital Mission Viejo, plus leading businesses in retail and education that power the local economy such as The Shops at Mission Viejo, Capistrano Unified School District, and Amazon Delivery Station. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HERESanDiego.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.