News Summary
Search Business Group, a Latino-owned digital marketing agency in Southern California, has launched its Generative Engine Optimization (GEO) services aimed at improving healthcare providers’ visibility on AI-driven search platforms. This initiative reflects the agency’s commitment to adapting to evolving search behaviors as patients increasingly utilize generative AI for healthcare. By leveraging tailored marketing strategies, the agency has demonstrated significant success, including a remarkable revenue increase for practices like New Generation Dentistry. The launch positions Search Business Group at the forefront of the digital transformation in healthcare marketing.
Southern California – Search Business Group, a Latino-owned digital marketing agency, has introduced its new Generative Engine Optimization (GEO) services, specifically designed to assist healthcare providers such as doctors, dentists, and veterinary practices in improving their visibility on AI-driven search platforms like ChatGPT and Gemini. This innovative service is intended to help these practitioners remain competitive as patients increasingly engage with generative AI for their healthcare needs.
The launch of GEO services underscores the agency’s commitment to recognizing evolving search behavior trends and adapting marketing strategies accordingly. Search Business Group has built a reputation for its ability to develop healthcare-specific marketing campaigns that deliver substantial performance outcomes across Southern California, particularly in Orange County.
One of the agency’s standout success stories is New Generation Dentistry, based in Mission Viejo. Through a targeted marketing initiative that spanned web development, search engine optimization (SEO), and content optimization, the practice reported a remarkable 300% increase in year-over-year revenue, a 60% rise in local search traffic, and a 70% increase in phone leads. Such results exemplify the effectiveness of tailored marketing strategies within the healthcare sector.
The agency, under the guidance of Creative Director Ron Arellano, who boasts over 20 years of industry experience, focuses on culturally aware marketing campaigns. Arellano’s background includes significant roles with prominent brands such as the NY Mets and T-Mobile, which contribute to the agency’s unique approach to delivering healthcare solutions that resonate within diverse communities. The agency prioritizes representation and language equity in healthcare communications, aiming to reflect each provider’s unique voice.
Search Business Group offers its services to a wide array of healthcare specialists, including orthodontists, oral surgeons, veterinary clinics, and medical spas. The agency employs a mix of human-centered design, technical precision, performance analytics, local SEO, and user-first content strategies to enhance the effectiveness of its campaigns.
In addition to GEO services, Search Business Group has recorded significant achievements in digital marketing initiatives, including a reported 528% increase in online patient forms from January to July 2025. This surge in engagement translates into an estimated revenue generation of over $1.4 million for healthcare providers leveraging their digital strategies and local SEO services.
The overarching goal of Search Business Group is to expand the reach of healthcare providers while fostering equity, trust, and growth within the healthcare marketing landscape. The agency is firmly rooted in principles of innovation and inclusion, with Arellano serving as a first-generation immigrant from Ecuador who emphasizes the importance of culturally informed and community-centric marketing.
As healthcare continues to evolve in the digital age, Search Business Group’s Launch of GEO services positions them at the forefront of a critical transition in patient engagement and provider visibility within Southern California. With a focused intention on adapting to the new generative AI-driven paradigm of healthcare searches, the agency aims to empower healthcare providers to connect with patients in more effective and meaningful ways.
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Additional Resources
- MarTech Cube: Search Business Group Launches Generative SEO Services
- Wikipedia: Search Engine Optimization
- GlobeNewswire: Search Business Group Launches Generative SEO Services
- Google Search: Generative SEO services
- CNBC: Stocks Making the Biggest Premarket Moves
- Encyclopedia Britannica: Healthcare Marketing
- Business Wire: The GEO Group Announces Contract Modification
- Google Scholar: Healthcare SEO
Author: STAFF HERE MISSION VIEJO WRITER
MISSION VIEJO STAFF WRITER The MISSION VIEJO STAFF WRITER represents the experienced team at HEREMissionViejo.com, your go-to source for actionable local news and information in Mission Viejo, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Oso Fit 5K Fun Run and Community Health Fair, Walk Against Drugs & Community Fair, and National Night Out. Our coverage extends to key organizations like the Mission Viejo Chamber of Commerce and Providence Mission Hospital Mission Viejo, plus leading businesses in retail and education that power the local economy such as The Shops at Mission Viejo, Capistrano Unified School District, and Amazon Delivery Station. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HERESanDiego.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
