News Summary
Go Greek Yogurt has officially opened its new location in Newport Beach, celebrating with a grand opening event filled with excitement and community interest. Franchise owners Eduardo Castelan and Tim Littman emphasized the enthusiastic response from local patrons who appreciate the healthy yogurt offerings inspired by Mediterranean traditions. This new store, marking the brand’s fourth outlet in California, features a variety of yogurt products and healthy options tailored for health-conscious consumers.
Newport Beach, California – Go Greek Yogurt celebrated its grand opening on September 4, attracting numerous customers and local interest at its new location in Newport Beach. The event featured a lively ambiance complete with a DJ and a velvet rope entrance, drawing a long line of eager patrons eager to experience the brand’s signature products.
Franchise owners Eduardo Castelan and Tim Littman, who reported a successful soft opening prior to the grand event, indicated that there is significant enthusiasm for their offerings in the community. Littman, a local from Mission Viejo, expressed confidence that the health-focused residents of Orange County would embrace Go Greek’s product line, known for its nutritional benefits.
Founded in 2012, Go Greek Yogurt began its journey with its first location in Beverly Hills. The brand was established by David Subotic, Tanja Subotic, and Jonathan Williams, who aimed to create a yogurt product inspired by authentic Mediterranean traditions. The Newport Beach store marks the fourth Go Greek outlet in California and the thirteenth internationally, reflecting the brand’s growth and popularity.
At this Newport Beach location, customers can enjoy yogurt that is imported directly from Greece, renowned for being higher in protein and lower in sugar compared to average yogurt products. The shop offers a wide variety of choices, including fresh and frozen yogurt, smoothies, and yogurt bowls.
Unique Offerings
The menu features a selection of house flavors like plain tart, Greek honey, and chocolate. In addition, the shop presents a rotating lineup of flavors such as sour cherry, rose, hazelnut, guava, and passion fruit. Customers have the option to customize their yogurt with an array of healthy toppings including chia seeds, almonds, granola, and fresh fruits, along with various candy toppings.
Frozen yogurt is available in the same house flavors as well, with additional seasonal options like peanut butter, lemon, and strawberry. For those seeking plant-based alternatives, the location also includes vegan choices and yogurt smoothies, catering to a wider audience. Meal-suitable yogurt bowls serve as a nutritious option, featuring signature bowls like the Althea bowl, a sweet concoction of various berries and Greek honey, and the Greek salad bowl, a savory blend of cucumbers, tomatoes, Kalamata olives, and seasonings.
Health-Focused Approach
The owners aspire for Go Greek Yogurt to be perceived as a healthy alternative to traditional ice cream, capitalizing on the growing trend of health-conscious eating. The Newport Beach store is open seven days a week, operating from 9:30 a.m. to 10 p.m. Monday through Thursday, and extending its hours until 11 p.m. on Fridays and Saturdays.
Cultural Appeal
Go Greek Yogurt’s brand has garnered attention not only for its flavorful offerings but also for attracting a celebrity following. High-profile fans include stars such as Jennifer Aniston, Gigi Hadid, Kylie Jenner, Kourtney Kardashian, and Britney Spears, which has further bolstered the brand’s visibility and appeal among consumers.
As the new location settles into the Newport Beach community, it is poised to become a popular destination for health-conscious individuals seeking delicious and nutritious options. The grand opening illustrated the anticipation surrounding Go Greek Yogurt, paving the way for its continued success in the region.
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Additional Resources
- Los Angeles Times: Go Greek Yogurt in Newport Beach
- Wikipedia: Yogurt
- OC Register: New Stores Coming to Outlets at Orange
- Google Search: Go Greek Yogurt
- Greek Reporter: Go Greek Yogurt Expansion
- Encyclopedia Britannica: Yogurt
- OC Register: Go Greek Shop Opens in Corona del Mar
- Google News: Health Benefits of Yogurt

Author: STAFF HERE MISSION VIEJO WRITER
MISSION VIEJO STAFF WRITER The MISSION VIEJO STAFF WRITER represents the experienced team at HEREMissionViejo.com, your go-to source for actionable local news and information in Mission Viejo, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Oso Fit 5K Fun Run and Community Health Fair, Walk Against Drugs & Community Fair, and National Night Out. Our coverage extends to key organizations like the Mission Viejo Chamber of Commerce and Providence Mission Hospital Mission Viejo, plus leading businesses in retail and education that power the local economy such as The Shops at Mission Viejo, Capistrano Unified School District, and Amazon Delivery Station. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HERESanDiego.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.