News Summary
Pure Green, a fast-growing smoothie and wellness brand, is set to expand by opening 100 locations by 2026. The brand’s recent growth includes a 63% increase in locations within six months. With the launch of new stores each month and innovative customer engagement strategies, Pure Green aims to strengthen its presence across various states, including California and Florida, while maintaining its commitment to nutritional excellence and community involvement.
New York City – Pure Green Plans Major Expansion
Pure Green, a rapidly growing smoothie and wellness brand, is set to open 100 locations by early 2026 amidst record sales and innovative new initiatives. The company has seen extraordinary growth, expanding its footprint from 43 to 70 locations within just six months, marking a 63% increase in unit count. To maintain this momentum, Pure Green plans to launch three to five new stores each month until the end of the year.
Expansion Across the U.S.
Originally founded in New York City in 2014, Pure Green primarily concentrated its efforts on the East Coast. However, the brand has successfully branched out to more than 25 states, with a distinct emphasis on the West Coast. In 2023, Pure Green inaugurated its first location in California, in Carlsbad, and further expanded into Seattle on June 28. The performance of the Portland location has notably marked its success in the region.
Further expansion plans include:
- California: Thousand Oaks, San Luis Obispo, Granite Bay, Mission Viejo
- Florida: St. Pete, Lake Nona, North Naples, Fort Myers, Boynton Beach, Downtown Tampa
- Texas: Coppell, Plano, McKinney, Frisco
- Illinois: South Michigan Avenue
- New Jersey: Hoboken
- Pennsylvania: Wilkes-Barre
- Tennessee: Nashville
Additionally, franchise development is underway in several other states, including Arizona, Colorado, Connecticut, Georgia, Indiana, Massachusetts, Maryland, Michigan, North Carolina, Oklahoma, Oregon, South Carolina, Utah, Virginia, and Washington.
Record Sales and Innovative Customer Engagement
The current growth trajectory is deemed the strongest in Pure Green’s history, according to the company’s leadership. To stay attuned to customer preferences and improve the overall experience, Pure Green prioritizes listening to its guests and franchise partners. Key innovations include a newly launched tiered loyalty program, which offers various perks such as complimentary boosters, wellness shots, and exclusive branded merchandise.
In a move to enhance community involvement, Pure Green is exploring RoundUp technology for charitable giving through the establishment of the Pure Green Foundation, a 501(c)(3) nonprofit organization. This initiative signifies the brand’s commitment to giving back and supporting local communities.
Nutritional Excellence and Product Innovation
Pure Green also emphasizes product innovation backed by expert dietitians, ensuring all menu items not only meet high nutritional standards but also taste great. Recent product launches include premium açaí bowls infused with grass-fed organic whey protein and a new Chocolate Hazelnut Bowl crafted with stone-ground hazelnuts and raw cacao.
A significant milestone occurred on National Smoothie Day, where Pure Green achieved peak single-day sales in its franchise history without discounted offers. To accompany this record achievement, the company committed to donating one meal to Feeding America for each smoothie sold, amounting to a total of 10,000 meals contributed.
Strategic Corporate Developments
To support its rapid growth, Pure Green has also made several strategic hires, including a new Director of Operations and a technology manager. These appointments are aimed at bolstering the operational infrastructure to facilitate the brand’s anticipated expansion.
Acknowledgment and Recognition
Pure Green’s impressive trajectory has not gone unnoticed. The brand has been featured on the 2024 Inc. 5000 list, recognized in Entrepreneur’s 2025 Franchise 500, and included in QSR Magazine’s 40/40 List of America’s Hottest Startup Fast Casuals. This distinction underscores its significant impact on the smoothie and wellness market while hinting at a bright future ahead.
As Pure Green moves forward with its ambitious expansion plans and community-driven initiatives, it positions itself as a formidable player in the increasingly competitive wellness landscape.
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Additional Resources
- Restaurant News: Pure Green Accelerates National Expansion
- Wikipedia: Juice Bar
- QSR Magazine: 40/40 List of America’s Hottest Startups
- Google Search: Fast Casual Restaurant Industry
- Forbes: How Ross Franklin Turns Pure Green into a Juice Empire
- Encyclopedia Britannica: Health and Wellness Trends
- 1851 Franchise: Best Vegetarian-Friendly Franchises
- Google News: Vegetarian Restaurant Trends
